Sun 22 May 2022

Matt Pritchard - Dirty Vegan

Matt Pritchard - Dirty Vegan
Formerly known as the front man of MTV’s Dirty Sanchez, Matt has left his
pranking days behind for his love of vegan food, health and fitness.

He released his debut vegan cookbook Dirty Vegan in December 2018,
described by Waitrose magazine as having universal appeal. Coinciding
with the first book release, Matt’s very own series Dirty Vegan, premiered
on BBC 1 Wales to wide acclaim. The series features Matt cooking a variety
of exciting dishes to win over the Welsh public. From a hearty vegan Paella
for a women’s rugby team, to tasty energy fuelled meals for school dinners.
His mission? To make Wales fitter, healthier and stronger. Convincing the
public that plant-based food can be a sustainable lifestyle option!

Following the brand’s success, Matt’s second cookbook, Dirty Vegan:
Another Bite was released at the end of 2019, soon followed by his second
instalment of Dirty Vegan TV series on BBC Wales in January 2020. A timely
release, encouraging the public to try Veganuary and consider a much
healthier lifestyle. Both series are available now to watch on BBC iPlayer.

Always seeking a thrill, Matt has replaced his wild life of pranking and
partying with endurance sports. In 2016 he achieved a world record when
he completed 30 half Iron Man events in 30 days, raising thousands of
pounds for charity in the process.

The summer of 2019 saw Matt achieve 4th place in Brutal Event’s Deca UK -
a hardcore competitive race consisting of a 24-mile pool swim, 1,120-mile
bike and 262-mile run.

In 2018, Matt featured in the BBC 1 Wales documentary Wild Man to
Ironman. An inspiring film following Matt’s gruelling journey through a
487- mile triathlon around the coast of Wales in just 14 days. The film
exposes both his physical and mental strength. The challenge was as much
one of endurance as it was a journey of self-discovery.

A professional skateboarder and stunt performer, Matt also owns the Sleep
When You’re Dead Tattoo & Barbour shop in Cardiff. He’s also soon to
open his own dog-grooming salon, Lemmy’s Chop Shop in Cardiff. Named
after his beloved Springer Spaniel Lemmy.

Matt will be bringing bags of know how and enthusiasm to his cooking demo after which he will be taking part in a wide and varied Q and A session followed by book signing.